Audits that bring clarity
Website audits, content audits, and UX audits that give you sharp insights and actionable improvements for your digital presence.
- Messaging clarity
- Page logic
- Message hierarchy
- Conversion cues
- CTA clarity
- Friction points
- Content gaps
- Brand positioning & competitors
- Messaging structure
- Topics & angles
- SEO alignment
- Repurposing potential
- Distribution channels
- Conversion engine
- User flows
- Message hierarchy
- Interaction logic
- Messaging clarity
- Friction points
- Conversion cues
Like a professional second-eye?
Maybe you have a landing page, a blog article or a CRM email you are working on. Drop it for professional feedback from a senior digital copywriter.
Questions & answers
Do you do design?
Copygut can help with visual design strategy, but the core is strategic communication and textual information.
How long does a website audit take?
A website audit typically requires 2-5 working days of deep analysis and takes a couple of weeks to put together and deliver.
Do you offer ongoing support?
A retainer can be arranged, depending on scope and client. Send an inquiry and describe your particular need that requires ongoing support.
Can you help with messaging, not just copy?
Copygut focuses on long term strategy and content building. Copywriting services can be requested on a per unit basis as well.
Do you write the copy yourself?
Copygut is a strong advocate for "make writing human again". The core of the offer is human judgement and text creation, aided by AI to accelerate production.
Do you do SEO?
SEO is a natural part of content so Copygut has expertise in SEO strategies as in marketing. However, SEO also involves technical aspects which is better left for experts in that field.
Do you work with any industry?
All industries, brands, companies, startups and solopreneurs benefit from the audits Copygut provides, as long as their aim is to have an online presence.
How do you charge?
Copygut receives one-time payment for a limited agreed upon scope. Long term engagements could be subject to a contractual agreement on a per-client basis.
Do you work with startups or large companies?
All industries, brands, companies, startups and solopreneurs benefit from the audits Copygut provides, as long as their aim is to have an online presence.
What do you need from me to start?
Brand book documents and similar written rules, the relevant websites URLs, a description of current business plan and target group, third party service providers, organisation charts and other documents all help. A meet and greet video call is usually where we map all deliverables.
How it works
Meet & greet
A video call or email exchange to understand your needs and context.
Project scoping and deadlines
Defining deliverables, timeline, and success criteria together.
Price quote
A fixed price for the agreed scope. Invoiced via Wesano AB — no tax hassle for international clients.
Execution phase / delivery
Work begins. Delivery timelines vary depending on scope and complexity.
Founder & Creator
Alex Astrom
Brands like PwC, Samsung, Pfizer, Loomis Pay and Swedish Match hire me to quickly understand complex products and organisations, identify what needs to change, and turn strategy into effective digital experiences and services.
My track record includes taking an enterprise e-commerce client — 7M SEK in monthly sales and 50K monthly visitors — to an all-time-high 15.1% conversion rate, up from an average of 11–12%.
I've led web service development, shaped UX and content for digital launches, and worked end-to-end on web and online services — from understanding the problem and defining the experience to making the work happen. I've also taken on digital leadership roles overseeing a brand's online presence.
See more of my work — and what clients say about working with me — on LinkedIn.
Connect on LinkedInContact
Send an inquiry and describe your particular need.